Hard to believe, but my Instagram blog just turned 4! And somehow, only now do I feel like a real blogger – even if a small one.
After a long break, when I was completely overwhelmed with work and had zero energy left for the Instagram, I’m finally back in the game! So all the posts and stories are, as always, straight from the heart – about things that matter to me… and hopefully to you too.
So yes, I’m active again. But I’m constantly experimenting – how to stay in touch regularly without burning out? Maybe Chat GPT? Well, yes and no. AI is just a helper, but I want to write myself. Otherwise, it doesn’t feel like my blog anymore.
This blog has become a full-time job – and only this year did I finally admit that to myself. I also accepted that it’s totally okay to be less active here when life and work are running at full speed.
Let’s be honest – I’d love to have more followers on Instagram. I do have something to say, and I want more people to hear it. That’s why I try to follow all the “Instagram science” (which changes by the hour, not even the day).
Right now, I’m at a bit of a crossroads with content – it feels like my latest posts aren’t exactly for the masses. I talk about what’s interesting to me – but is it interesting to you? And what about all my travel stories? Too much? Then again – this is part of my life, and a blog can’t be only about work, right?
A few months ago I became active again on my English account, but recently I decided to try running it in Estonian – since I live in Estonia and it was originally meant for a local audience. We’ll see how it goes, but for now @career.pro is a mirror in Estonian of my main account @pro_karjeru.
To everyone who’s been here for a while – thank you. I notice and appreciate your reactions, comments, and support. And if you have joined just recently – I’m so glad you’re here, and I hope you find something useful.
The reason I do all this hasn’t changed: I believe anyone can be happy at work. And I want more people to believe that it’s possible to work with joy, earn fair amount of money, and reach your goals – with a little help from me, if needed. I know many of you are managers and business owners – and I’ve got plenty to say to you too. If you’re here, you already know that people are your biggest asset. And I’m here to help you work with that asset wisely.
And if you feel like congratulating me – I’ll be happy with just one thing: invite your Russian-speaking friends to @pro_karjeru and Estonian friends to @career.pro. The more of you here, the more I want to share everything I know.
And now, a little behind the scenes.
Because let’s be real – blogging is not just about content and expertise, time, focus, and staying in rhythm. It’s a full-blown challenge for my family who never exactly signed up for all this.
But like it or not, they’ve become part of the process. Some play the role of camera crew, some become background in my stories, and some are just trying to get mom to put the phone down.
Here’s what blogging looks like – from the inside out, through their eyes:
– “Shhh, I’m recording a reel!” – and tension shoots to 10 out of 10. Even the cat freezes. And how many takes do I need? Especially when you run two blogs in two languages?
– “Take a photo of me like this. No, not like that. Like this! Can’t you see? Here I look fat, and here my face is weird.” Andrei hisses: “I don’t want to be a tripod!” Ever tried convincing your partner he’s not a tripod?
– Making lunch while listening to an Instagram trends podcast. Lunch gets cold because “just a sec… I need to upload this post, 10 minutes.” (It took 47. Of course.)
– “You’re on your phone again. Another story?” Yes — this is my job. If I get one quiet moment, I grab the phone. Got to catch the thought, got to share before it fades.
– I take pictures of everything. Just in case. Because when the idea hits – it’s better to have the visual ready.
– “Put the camera away!” – my son screams. “I’m not going to follow you!” “Mom, my friends found you on TikTok – cringe!”
– “Mom, who even cares about our Sunday pancakes?” “Nelja, are you really posting the wine and shisha too?” “Do we have to show the whole house to everyone?”
So yeah… “Mom-blogger = family disaster” – that’s not just a meme. It’s real life. And honestly – I couldn’t do any of this without their support.
If any of this hit home – tell a friend about my blog on Instagram. Or share it with someone who might need it. And I’ll keep sharing too – my knowledge, challenges, and everything that works in real life, in career, and in business.